2014 Annual and CSR Report Switch to Spanish Language
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Stakeholder Engagement

Stakeholder dialogue is an essential element of our CSR approach. We identify stakeholders as individuals or organizations that are significantly affected by, or involved in, our operations and activities.  Each business unit is expected to put in place stakeholder engagement practices that are consistent with Hudbay’s objectives while reflecting the specific context of its location.

In 2014, we introduced stakeholder engagement and community response standards and guidance documents as part of our human rights implementation plan. The standards are designed to:

  • Provide clear corporate direction on expectations;
  • Enable corporate oversight by senior management and the Board;
  • Ensure adherence to public commitments; and
  • Reflect good practice and emerging expectations.

By implementing these standards, we aim to build trust, strengthen relationships, reduce social risk and improve opportunities to create value for the Company and stakeholders.

In simple terms, stakeholder engagement is about connecting with people and organizations that can impact or be impacted by our business (such as investors, employees, communities and government). The objective is to listen, communicate and integrate their voices into our plans, keeping in mind that we are also part of these communities. Our engagement takes many forms, including: formal community meetings with community members and community governance bodies, participating in community activities, assessments and interviews, site visits, workshops, joint committees and more, so that there is a mutual appreciation of plans, priorities and concerns.

It takes a lot of planning and organization to accomplish successful stakeholder engagement. We also need to be disciplined about documenting our processes and communications to ensure that we are being proactive, engaging appropriately, and following up on our commitments and what we learn. Typical site processes and activities are as follows:

Step Typical community engagement activities In practical terms
Identify stakeholders
  • Site map
  • Stakeholder register
  • Getting to know our neighbours and allowing them to know us
Understand
  • Stakeholder map and profiles
  • Socio-economic profile
  • Risk management framework
  • Understanding the culture, concerns and aspirations as well as infrastructure (e.g., locations of nearby schools or hospitals)
Plan
  • Stakeholder engagement plan
  • Making decisions together on the future and the best ways to co-exist
Engage
  • Communication materials
  • Meeting notes
  • Workshops, meetings, joint committees, visits
Respond
  • Stakeholder engagement logbook
  • Commitments register
  • Recording the progress of engagement for future reference

Identifying Stakeholder Interests

The top stakeholder priorities and concerns identified in 2014 are listed below.  Additional information on many of the topics can be accessed by clicking on the relevant links.

Stakeholder group How we engaged in 2014 Priorities and concerns
Shareholders, investors and analysts
  • Conferences (11 events)
  • Investor meetings and conference calls (over 300 events)  where issues such as CSR were discussed
  • AGM
Employees and contractors
  • Quarterly companywide “town hall” meetings via video conference
  • Orientation and training programs
  • One-on-one and small group meetings – manager/staff discussions
  • Engagement events (potlucks, holiday parties, off-site staff luncheons)
  • Wellness activities and committee meetings
  • Preventative health events and flu shot clinics
  • Intranet
Unions
  • Meetings with union leaders on outstanding issues (monthly)
  • Frequent meetings in the last quarter to renegotiate collective bargaining agreements
Local communities and Aboriginal/indigenous groups/Native Americans
  • Community information and consultation meetings
  • Community partnerships
  • Mine tours and open houses
  • Site grievance/community response processes
  • Community Relations offices
  • Cultural awareness workshops
  • Internet
  • Dialogue roundtables and agreements
Government
  • Meetings and agreements with local, regional, provincial and federal government officials and regulators
  • Joint initiatives with government for social investments
Customers
  • Direct contact
  • Industry and business forums
Suppliers
  • Request for proposal processes
  • Delivery of services
  • Quoting
  • Contract modifications
  • Vendor letters
  • Showcase events
Industry associations
  • Association meetings
  • Participation in committees
  • Joint initiatives
  • Presentations and letters
  • Industry environmental, health, safety and community standards
  • Legislation
  • Education
  • Best practices
NGOs
  • Meetings and written communications
  • Participating in multi-stakeholder groups (e.g., Devonshire Initiative, Grupo Dialogo Minero)
  • Multi-stakeholder partnerships (e.g., STEM Network [Arizona] – Science Foundation, Asociación Vida Perú [manage donations of medicines and medical equipment])
Media
  • One-on-one interactions with journalists, press releases
  • Meetings with editors and directors from key relevant media
  • Transparency and accountability on social and environmental issues
  • Presentations showing community and social investments and development
Other interest groups
  • Online communities
  • Business peers (engagement through business bodies and initiatives)
  • Universities
  • Hudbay’s management standards/performance in environmental and social management/economic contributions
  • Litigation regarding former operations in Guatemala
  • Collective business interest
  • Sharing knowledge and approaches to sustainability matters